Techie Talkie

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ציון ממוצע 4.5 / 5. מס' מדרגים 24

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על הפודקאסט – Techie Talkie

פודקאסט שיווק טכנולוגיה ישראלי שמארח בכל פרק מנהל שיווק בכיר אחר שחולק את מהלכי השיווק היצירתיים ביותר שהוביל, שיצרו ערך משמעותי עבור הארגון שלו.

מטרת הפודקאסט היא לחלוק ידע כיצד מתנהלות מחלקות השיווק של חברות הטכנולוגיה המצליחות ביותר ולספק השראה לחברות קטנות וגדולות כיצד ניתן לעשות דברים באופן שונה ולהשיג תוצאות יוצאות דופן.

האזנה לכל פרקי הפודקאסט

Techie Talkie

Welcome to Techie Talkie – the tech marketing podcast*. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on providing inspiration, clarity and best practices to empower you to do things differently, rise above the noise and achieve exceptional results.

Hosted by Asaph Schulman (CMO, Firebolt) and Carmel Yoeli (CEO, Atreo).

*Techie Talkie is also available to view on YouTube: /TechieTalkie

E29: How to make ABM work for your company – with Ohad from Tytocare
byOhad Pollak, Carmel Yoeli & Asaph Schulman

(Episode Language: Hebrew)
Hi Techies,
On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint.

Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool.

Enjoy!

E29: How to make ABM work for your company – with Ohad from Tytocare
27/10/2021
Ohad Pollak, Carmel Yoeli & Asaph Schulman
E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify
26/07/2021
Nimrod (Nimmy) Reichenberg, Carmel Yoeli & Asaph Schulman
E27: How to capture demand and create demand at scale in 2021 – with Chris Walker
21/06/2021
Chris Walker, Carmel Yoeli & Asaph Schulman
E26: What the future of the technology marketing world looks like – with Eleanor Kalina
24/05/2021
Eleanor Kalina, Carmel Yoeli & Asaph Schulman
E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon
19/04/2021
Dan Eblagon, Carmel Yoeli & Asaph Schulman
E24: How to be a B2B Marketing leader – with Dave Gerhardt
18/02/2021
Dave Gerhardt, Carmel Yoeli & Asaph Schulman
E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes
04/02/2021
Nadia Hitman, Carmel Yoeli & Asaph Schulman
E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade
29/12/2020
Tamir Jerby, Carmel Yoeli & Asaph Schulman
E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh
23/11/2020
Jonathan (Yoni) Raveh, Carmel Yoeli & Asaph Schulman
E20: How to run a successful rebranding process and stay alive – with Nilly Assia
04/11/2020
Nilly Assia, Carmel Yoeli & Asaph Schulman
E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor
01/09/2020
Udi Ledergor, Carmel Yoeli & Asaph Schulman
E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich
17/06/2020
Idan Hershkovich, Carmel Yoeli & Asaph Schulman
E17: How to get your site to top the search results – with Yoav Vilner
26/05/2020
Yoav Vilner, Carmel Yoeli & Asaph Schulman
E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev
27/02/2020
Yam Regev, Carmel Yoeli & Asaph Schulman
E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing
12/02/2020
Jonny Steel, Carmel Yoeli & Asaph Schulman
E14: How to win at the public relations game with and without a PR agency – with Roni Floman from Optibus
23/01/2020
Roni Floman, Carmel Yoeli & Asaph Schulman
E13: How to work properly with analysts and achieve exceptional results – with Lisa Bennett from Cultura
01/01/2020
Lisa Bennett, Carmel Yoeli & Asaph Schulman
E12: How a post-business blog received 20,000 shares and how to harness open source for content marketing needs – with Amit Ashbel
25/12/2019
Amit Ashbel, Carmel Yoeli & Asaph Schulman
E11: An open conversation with the entrepreneur and serial investor (the one who feeds Mark Zuckerberg) Oren Dobronsky
10/12/2019
Carmel Yoeli & Asaph Schulman
E10: How to invent a new standard and get the whole market to work – with Dana Zelitzki from Valens
19/11/2019
Dana Zelitzki, Carmel Yoeli & Asaph Schulman
E9: How to build a successful technology company without sales people – with Ran Avrahamy from AppsFlyer
06/11/2019
Ran Avrahamy, Carmel Yoeli & Asaph Schulman
E8: How to build a well-oiled marketing machine with high scale – with Omer Shai from Wix
22/10/2019
Carmel Yoeli & Asaph Schulman, Omer Shai
E7: How to do creative technology marketing – with Sophie Melnik from Outbrain / Tabula
02/10/2019
Sophie Melnik, Carmel Yoeli & Asaph Schulman
E6: How to build a vibrant community and how to become a superhuman marketing man – with Tommy Barav from Supertools
11/09/2019
Tommy Barav, Carmel Yoeli & Asaph Schulman
E5: How to tell your company's story in the most effective way – with Yishay Yovel
01/09/2019
Yishay Yovel, Carmel Yoeli & Asaph Schulman
E4: How to incorporate video into your marketing strategy and why it matters at all – with Hila Shitrit Nissim
13/08/2019
Asaph Shulman, Hila Shitrit, Carmel Yoeli
E3: How to do creative marketing as part of the product and successful online campaigns – with Elad Simon
28/07/2019
Asaph Shulman, Elad Simon, Carmel Yoeli
E2: How to create a category and set up the marketing array from scratch – with Shmuli Goldberg
17/07/2019
Carmel Yoeli & Asaph Schulman, Shmuli Goldberg
E1: How to be critical and creative as a marketing manager – with serial entrepreneur Iris Shoor, CEO and founder of Oribi
01/07/2019
Carmel Yoeli & Asaph Schulman, Iris Shoor
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הגשה: כרמל יואלי ואסף שולמן

הפקה: כרמל יואלי ואסף שולמן

אתר אינטרנט: techietalkie.io

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